“With the ‘EMV goes digital’ we have met the great demand of the EMC community to provide a platform for exchange and further education,” stated Anthula Parashoudi, Vice President of Mesago Messe Frankfurt GmbH. The event figures prove her right: the digital event platform brought together approximately 1,000 active users, of which 29% are of international origin.
An important component of the digital EMV, analogue to the event on-site in Stuttgart, were the workshops, in which speakers offered interactive and practical solutions to questions on electromagnetic compatibility. In particular, the German workshop by Sven König, Development Engineer at Langer EMV-Technik GmbH, was very popular with 76 participants.
Powerful side program at the digital EMV
The multifaceted opportunities to be inspired and create new connections convinced the event participants: “Despite the limited possibilities due to Covid-19, Mesago Messe Frankfurt GmbH set up a platform where you ‘almost’ feel like you are at an EMV on-site fair. The range of products and services is broad and very informative, and the contact opportunities are also well used,” says Ralf Fanz, Senior Expert Electromagnetic Compatibility (EMC) at Porsche Engineering. “The overall experience of the digital EMV is very good and professional,” Malgorzata Mroz, Product Manager at AP-FLYER and event participant, described the digital EMV.
Users praised the supporting program including the speed dating sessions and the virtual beer tasting, but also the German keynotes, which proved to be a crowd puller with an average of 200 listeners.
Large participation and high commitment of exhibitors
The digital edition of the EMV was attended by 48 exhibiting companies and partners, including Rohde & Schwarz, AR Europe, GAUSS INSTRUMENTS and EMC Partner, who presented their product and service portfolios to specialists and executives.
The twelve exhibitor-organized roundtables, in which NARDA Safety Test Solutions, EMC Test NRW and CETECOM, for example, addressed regulatory requirements, product innovations or EMC test environments, met with great interest and positive feedback from the audience: “I personally liked the roundtables very much. They were short, practical and informative. This gives new impetus to discuss in detail with the companies and speakers afterwards,” commented Ralf Fanz.
On-site event in focus for 2022
For Anthula Parashoudi, the “EMV goes digital” has proven successful in practice. “We are pleased with the success of the online edition and will develop further digital offerings based on this experience. Nevertheless, we hope to meet everyone in person again next year to celebrate the premiere in Cologne.”
The next EMV on-site event will take place in Cologne from 15 – 17 March 2022.
About Mesago Messe Frankfurt
Mesago, founded in 1982 and located in Stuttgart, specializes in exhibitions and conferences on various topics of technology. The company belongs to the Messe Frankfurt Group. Mesago operates internationally and is not tied to a specific venue. With 160 members of staff Mesago organizes events for the benefit of more than 3,300 exhibitors and over 110,000 trade visitors, conference delegates and speakers from all over the world. Numerous trade associations, publishing houses, scientific institutes and universities work with Mesago closely as advisers, co-organizers and partners. (mesago.com)
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020